31 July 2008

Exclusive Offer on New Neutrogena Range for Alphega Pharmacy Members

Alphega Pharmacy members can now benefit from an exclusive deal on three new lines being launched by leading skincare brand Neutrogena. The new Neutrogena Visibly Clear Spot Stress Control range is available on an exclusive basis to Alphega Pharmacy members until the end of October 2008.

The launch of the new range will be supported by Neutrogena with a consumer TV campaign as well as free POS material for Alphega Pharmacy members. Consumer advice leaflets and counter assistant training information will also be available to support the launch. In addition, there will be a “two for £5” in-store promotion of the new range (RRP £4.49 per product), which will take place in September and October and is fully funded by Neutrogena.

Sharon Linger, Alphega Pharmacy Retail Manager in the UK, comments: “Neutrogena has a heritage in the Pharmacy sector and is a leading consumer skincare brand. The three new lines are part of the Neutrogena Visibly Clear range, which is already featured as a standard on planograms for larger Alphega Pharmacy members. This exclusivity period gives members a fantastic opportunity to capitalise on the launch of a new product in the same way that the multiples do. This can then be combined with the trusted knowledge and advice that gives independent pharmacy its key USP with consumers.”

Uma Patel, Director of Avicenna plc and an Alphega Pharmacy member, adds: “It is great that Johnson & Johnson has provided this exclusive Neutrogena offer for independents as we are rarely able to compete with the multiples on such promotions. This is a real advantage of being a member of Alphega Pharmacy as they can negotiate with the big pharmaceutical companies on behalf of independents.”

Additional advice on implementing this new range is available to Alphega Pharmacy members by contacting the Alphega Pharmacy support desk on 0208 974 4029.

For more information please contact:
Helena Bate, Communications Manager, UniChem, 0208 974 4044
Sanam Conway, Communications Executive, UniChem, 0208 974 4045